Retail-media management
Manage Amazon Sponsored Products and DSP campaigns across a five-client emerging DTC portfolio.
01 / THE REMIT
What I own
Campaign execution, funnel support, and the client readout.
The role sits across retail media, paid search and social, e-commerce conversion, and client communication. The work does not stop when an ad goes live—it continues through onsite performance and the decisions made from reporting.
New-network launches
Build Instacart Ads and DoorDash Ads campaigns for food and beverage brands entering those channels.
Offsite funnel support
Run Meta and Google Ads activity feeding retail-media funnels and tied to onsite conversion goals.
Client-facing reporting
Translate cross-platform spend and performance into clear monthly recommendations for non-technical clients.
02 / THE SYSTEM
Connected funnel
Stage 01
Stage 02
Stage 03
Stage 04
Every channel has a job. The reporting shows how they work together.
Retail-media networks capture demand close to purchase. Meta and Google build or recapture demand offsite. The operating model connects both sides to the same conversion objective.
Create and recapture demand
Paid social and search support awareness, consideration, and return visits.
Meet the shopper onsite
Retail-media placements reach customers inside the marketplaces where they buy.
Connect to conversion
Campaign activity is evaluated against onsite purchase behavior—not clicks in isolation.
Turn data into a decision
Monthly readouts identify what to scale, test, reposition, or fix next.
03 / WORKSTREAMS
Portfolio detail
Four parts of the freelance practice.
Select a workstream to see the objective, channels, and hands-on ownership behind it.
Always-on retail media
Amazon DTC portfolio
5
Objective
Manage acquisition across five emerging DTC brands where retail-media performance is tied directly to marketplace conversion.
Hands-on ownership
- Campaign management and optimization
- Sponsored Products execution
- DSP campaign support
- Monthly client recommendations
Amazon Sponsored ProductsAmazon DSPOnsite conversion
04 / REPORTING
Monthly decision system01 02 03 04
The deck is not the deliverable. The recommendation is.
Each monthly readout is designed for non-technical stakeholders: start with the signal, explain why it matters, and end with the next action.
Collect
Bring retail media, paid social, and paid search activity into one view.
Compare
Separate channel-specific metrics from shared conversion goals.
Interpret
Explain what changed, why it matters, and where the funnel needs attention.
Recommend
Give the client a clear budget, creative, network, or conversion action.
05 / PLATFORM MAP
Channel responsibilities
Where each platform fits.
The mix changes by client, but the job of each channel stays explicit.
Platform
Role in the funnel
My ownership
Amazon Sponsored Products
Capture high-intent marketplace demand.
Campaign management and optimization across five DTC brand clients.
Amazon DSP
Reach and re-engage audiences beyond sponsored search.
Manage DSP activity alongside Sponsored Products.
Instacart + DoorDash
Reach food and beverage shoppers close to purchase.
Build and launch campaigns for three food and beverage clients.
Meta + Google
Feed, support, and recapture demand around retail media.
Run campaigns tied to onsite conversion goals.
Cross-platform reporting
Create one decision layer across channel data.
Build monthly decks and plain-language recommendations.
Portfolio note: Client identities and account-level results are withheld. This case study focuses on documented scope, platforms, operating model, and client counts instead of publishing unapproved ROAS, CPA, or spend figures.
Available for the right role
Looking for someone who understands both media performance and the commerce experience behind it?
I bring retail-media execution, paid search and social, e-commerce operations, conversion UX, and client communication into the same conversation.
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