Pine Brook, New Jersey · Performance & e-commerce

DTC growth, connected from ad click to checkout.

I help brands connect campaign strategy, creative testing, retail media, Shopify execution, and performance reporting—so paid traffic has a better path to purchase.

See performance work View all work
Amazon AdsRetail mediaMeta & GoogleShopify & CRO
What I do

Campaigns, commerce, and conversion under one roof.

I connect the media plan to the storefront and turn cross-platform reporting into clear next steps.

01

Performance & retail media

Amazon Sponsored Products and DSP, Instacart Ads, DoorDash Ads, Meta, and Google campaigns tied to onsite conversion goals.

02

E-commerce & conversion

Shopify execution, landing-page thinking, merchandising, and UX work that gives paid traffic a cleaner path to purchase.

03

Reporting clients can use

Monthly cross-platform readouts that translate spend and performance into plain-language budget, creative, and funnel recommendations.

Experience

Hands-on acquisition across retail media and paid search/social.

2022 — Present

Performance Marketing Specialist

Freelance · Self-Employed · DTC clients

5emerging DTC brand clients
3food & beverage launches
2network expansion advisories
  • Manage Amazon Sponsored Products and DSP campaigns for five emerging DTC brand clients.
  • Built and launched Instacart Ads and DoorDash Ads for three food and beverage clients, coordinated with paid social.
  • Run Meta and Google Ads feeding retail-media funnels and tied to onsite conversion goals.
  • Advised two clients on retail-media network selection when expanding beyond Amazon.
  • Build monthly cross-platform reporting decks with clear recommendations for non-technical clients.
See the full performance-marketing case study
Selected work

Growth work and product experiences built around conversion.

Real freelance campaign ownership first, followed by e-commerce, CRO, and technical product work.

Client & Growth Work

DTC Performance Marketing Portfolio

Amazon Sponsored Products and DSP, Instacart, DoorDash, Meta, and Google campaigns—plus retail-media advisory and monthly client reporting.

View case study
Custom Code / APIs Custom Webflow API integration demo

Custom Webflow API Integration Demo

An interactive quote calculator, booking form, mock API submission, and mini lead dashboard built to show HTML, CSS, JavaScript, and API-ready logic.

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Construction Maio Construction Co website

Maio Construction Co, Inc

A bold, trust-first site for a Newton general contractor. Services, project gallery, and a quote request built to bring in leads.

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View the full portfolio
Why work with me

Strategy that connects ad spend to the experience after the click.

  • A
    Retail media plus offsite acquisition

    Amazon, Instacart, and DoorDash do not live in a vacuum. Meta and Google support the same purchase journey.

  • B
    Plain-language performance reporting

    The point of a deck is the decision it creates: where to move budget, what creative to test, and what funnel issue to fix.

  • C
    Hands-on e-commerce execution

    Campaign thinking is backed by Shopify, marketplace operations, conversion UX, and technical web work.

Let's talk

Need someone who can connect campaigns, commerce, and conversion?

Tell me what you're trying to grow and where the funnel is getting stuck. I'll get back to you fast, usually same day.