Performance · E-commerce · Product

Work built around growth.

Real client campaign ownership first, then e-commerce and product concepts that show how I think about the full path from acquisition to conversion.

Client & growth work
Real client work Retail media Paid search & social Reporting

DTC Performance Marketing Portfolio

Freelance acquisition work across Amazon Sponsored Products and DSP, Instacart, DoorDash, Meta, and Google—plus retail-media network advisory and monthly client reporting.

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Custom code JavaScript API-ready Webflow embed

Custom Webflow API Integration Demo

A Webflow-ready quote calculator with form validation, mock API submission states, and a mini lead dashboard. Built to make the technical side obvious fast.

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E-commerce & CRO concepts Product & technical builds Marco Pharma practitioner portal demo
Shopify Plus B2B UX E-commerce

Marco Pharma — Practitioner Portal

A concept redesign of the logged-in ordering experience for a drainage-remedy pharmacy: one-tap reorders, practitioner pricing shown up front, and a rewards program visible right at checkout. Built in the client's own brand.

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EarthCam products and solutions catalog demo
B2B catalog Guided UX E-commerce

EarthCam — Solutions Catalog Concept

A concept rebuild of a thirty-product catalog page: a 3-tap solution finder that recommends cameras from the job, live search and filtering with specs on every card, and a compare-and-quote flow that replaces seven bare “get a quote” links with one qualified request.

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Agtech UX Data viz Style guide

Grower Insights Portal — Agtech UX Demo

A field-analytics dashboard concept for an agricultural client: status-first field cards, a filterable product advisor with fit scores, and a living style guide keeping every screen consistent.

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Avis booking UX demo
Travel UX Booking flow Mobile UI

Avis Booking UX — Rental Flow Demo

A polished rental booking concept with premium vehicle cards, live trip totals, add-on pricing, and a cleaner mobile-first selection flow.

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Custom code Webflow embed API integration

Google Reviews Widget — Webflow Embed

A live, working review feed built as a single custom-code embed: fetches review data, computes the average and star distribution in real time, and lets visitors filter and sort. Drop-in ready for any Webflow site.

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Shopify concept Resale UX Original brand

Andre's Stuff Yo — Salvage Resale Storefront

A one-person storage-auction resale concept: individual item listings with honest condition grading, local pickup built into checkout, and an original sci-fi salvage theme standing in for endless Marketplace DMs.

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Selected client & site work